Meet the team
The people who work at HETAS share the vision and values of our business and community. Here you can meet the HETAS leadership team.
Our Board Members
Kaye Welfare
Non-Executive Director and Chair of HETAS
Kaye joined HETAS in 2020 with many years of experience working in leadership and development roles for organisations focused on the promotion and delivery of energy efficiency and affordable warmth. As our Chair and Non-Executive Director, Kaye brings a passion for environmental responsibility which is key to fulfilling our purpose of working together for a…
Barry Wyatt
Non-Executive Director
Barry works as Climate Emergency Manager at South Gloucestershire Council and joined HETAS as Non-Executive Director in 2021. Prior to this, Barry spent 29 years at Stroud District Council, starting as a planning officer and going on lead regeneration projects before becoming Head of Planning then Director of Development Services, and ultimately Interim Chief Executive.…
Our Leadership Team
Bruce Allen
CEO and Director
Bruce joined HETAS as CEO in 2006 and was appointed as CEO of Woodsure in 2017. Leading our policy, strategy and partnership work across both organisations, Bruce helps inform industry and provides insight to government departments including DEFRA, BEIS and DLUHC, as well as trade associations, member organisations, the scientific community and local authorities. He…
Serena Sumner
Head of Service Delivery
Serena joined HETAS in 2014 as Business Development Manager having worked in recruitment, sales and business development roles within the media industry, including a decade at the Independent News and Media Group. Now our Head of Service Delivery, Serena uses her knowledge and expertise in growing and developing brands to lead marketing, PR, sales and…
Helen Thomas
Head of Finance
Helen joined the team in 2014, originally taking on the role of Finance Manager and bringing several years of experience managing accounts for other non-profit organisations. This most recently included seven years working for a care provider and its subsidiary businesses in Somerset. Now Head of Finance, Helen has responsibility for all financial procedures and…
Calvin May
Head of Technical Services
Calvin joined HETAS at the beginning of 2010 and has since progressed into the role of Head of Technical Services here at HETAS, responsible for leading the technical departments in raising best practice standards for the installation and commissioning of solid fuel equipment and services, as well as providing informative updates which may impact the…
